Cringe-Worthy Content: How It Hooks and Horrifies Audiences Online

Authors

Pon Rahul Murugaraj, Indian Institute of Management BangaloreFollow
Kiran Babasaheb Ghangaonkar, Indian Institute of Management BangaloreFollow

Comments

t-1274

Recommended Citation

Murugaraj, Pon Rahul and Ghangaonkar, Kiran Babasaheb, "Cringe-Worthy Content: How It Hooks and Horrifies Audiences Online" (2024). ICIS 2024 TREOS. 166.
https://aisel.aisnet.org/treos_icis2024/166