The Engagement Effect: Exploring the Dynamics of Social Commerce Success in Qatar

Authors

Savanid Vatanasakdakul, Carnegie Mellon UniversityFollow
Chadi Aoun, Carnegie Mellon UniversityFollow
Faiq Defiandry, Carnegie Mellon UniversityFollow

Comments

t-1238

Recommended Citation

Vatanasakdakul, Savanid; Aoun, Chadi; and Defiandry, Faiq, "The Engagement Effect: Exploring the Dynamics of Social Commerce Success in Qatar" (2024). ICIS 2024 TREOS. 143.
https://aisel.aisnet.org/treos_icis2024/143