Effects of Omni-Channel Integration on Channel Usage Behavior Thorough Channel Usefulness, Risk and Attitude

Authors

Debalina Bera, University of North TexasFollow
Yonghoon Choi, Doshisha UniversityFollow
Dan J. Kim, University of North TexasFollow

Comments

t-1221

Recommended Citation

Bera, Debalina; Choi, Yonghoon; and Kim, Dan J., "Effects of Omni-Channel Integration on Channel Usage Behavior Thorough Channel Usefulness, Risk and Attitude" (2024). ICIS 2024 TREOS. 132.
https://aisel.aisnet.org/treos_icis2024/132