Why Live Commerce Failed in the U.S: A Framework of Successful Live Commerce

Authors

Lijun Chen, Appalachian State UniversityFollow
Russell Haines, Appalachian State UniversityFollow

Comments

t-1220

Recommended Citation

Chen, Lijun and Haines, Russell, "Why Live Commerce Failed in the U.S: A Framework of Successful Live Commerce" (2024). ICIS 2024 TREOS. 131.
https://aisel.aisnet.org/treos_icis2024/131