Research On The Effectiveness Of Artificial Intelligence In Social Media Marketing

Authors

• Hui-Mei Hsu, National Kaohsiung Normal UniversityFollow
• Chih-Yun Cheng, National Kaohsiung Normal UniversityFollow
• Yun-Chia Chiang, National Kaohsiung Normal UniversityFollow
• Yu-Hsi Yeh, National Kaohsiung Normal UniversityFollow

Recommended Citation

Hsu, Hui-Mei; Cheng, Chih-Yun; Chiang, Yun-Chia; and Yeh, Yu-Hsi, "Research On The Effectiveness Of Artificial Intelligence In Social Media Marketing" (2026). ECIS 2026 TREOs. 72.
https://aisel.aisnet.org/treos_ecis2026/72