Toward A Data-Driven Understanding Of Consumer Perceptions, Satisfaction, And Loyalty In Digital Lending Platforms

Authors

• Mohamed Youssef Ibrahim Helal, King Fahd University of Petroleum and MineralsFollow
• Shehab Alzaeemi, KFUPM Business School, King Fahd University of Petroleum and Minerals, Dhahran, Saudi ArabiaFollow
• Mohammed A. AI-Sharafi, King Fahd University of Petroleum & MineralsFollow
• Yogesh K. Dwivedi, King Fahd University of Petroleum & MineralsFollow

Recommended Citation

Helal, Mohamed Youssef Ibrahim; Alzaeemi, Shehab; AI-Sharafi, Mohammed A.; and Dwivedi, Yogesh K., "Toward A Data-Driven Understanding Of Consumer Perceptions, Satisfaction, And Loyalty In Digital Lending Platforms" (2026). ECIS 2026 TREOs. 43.
https://aisel.aisnet.org/treos_ecis2026/43