Strategic Integration Of Generative AI On Ecommerce Platforms: Balancing AI With Consumer Aversion

Authors

• Jessica Wu, University of VirginiaFollow
• wenhui liu, College of Management and EconomicsFollow
• Fuzan Chen, Tianjin UniversityFollow
• Harris Wu, Old Dominion UniversityFollow

Recommended Citation

Wu, Jessica; liu, wenhui; Chen, Fuzan; and Wu, Harris, "Strategic Integration Of Generative AI On Ecommerce Platforms: Balancing AI With Consumer Aversion" (2026). ECIS 2026 TREOs. 140.
https://aisel.aisnet.org/treos_ecis2026/140