Abstract

Organizational creativity is increasingly shaped by digital infrastructures as well as human talent. While Information Systems research has extensively examined digital transformation, analytics, and AI adoption, limited attention has been devoted to how digital technologies systematically enable creativity at the organizational level. This paper introduces the concept of digital enablers of organizational creativity, defined as AI-supported tools, collaboration platforms, analytics dashboards, and knowledge systems embedded within managerial processes. Building on a process perspective, the paper argues that digital technologies enhance creativity across four core managerial functions: planning, organizing, motivating, and controlling. In planning, AI-assisted analytics may support the identification of creative capabilities and future innovation needs. In organizing, collaboration platforms facilitate interdisciplinary knowledge recombination. In motivating, digital feedback systems sustain engagement and experimentation. In controlling, analytics dashboards enable the monitoring of idea implementation and innovation outputs. The paper contributes to Information Systems research by reframing organizational creativity as a digitally enabled capability rather than solely an individual trait. It also outlines a future research agenda focused on examining how specific digital artifacts influence creativity processes, adaptive capacity, and innovation performance. This perspective extends IS research by positioning creativity as a digitally orchestrated organizational process.

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