Helsinki School of Economics, Finland
Bundling of information goods (such as software and digitized music or TV) is omnipresent in todayâ€™s business-to-consumer environment. However, a surprisingly small number of articles address this issue within the information systems science (ISS) literature. By conducting a thorough literature review on the subject, this article shows that a lionâ€™s share of the most important work on information technology product bundling is published outside the ISS arena. On the basis of the literature review, eight future research directions are presented.
Penttinen, Esko, " Bundling of Information Goods - Past, Present and Future" (2008). All Sprouts Content. 80.