Affiliated Organization

University of Amsterdam, Netherlands


This paper reports on a case study at a Dutch travel organization, named TravelCom. Thestudy examines how TravelCom makes strategic use of information by means of their informationstrategy. In their information strategy, TravelCom decides how to realize InfoRent, i.e. economic rentas a result of solving or maintaining information imperfections in factor and product markets.TravelCom aims at increasing the transparency of factor markets for themselves, thereby maintainingany information imperfections that are disadvantageous for travel component suppliers. Whereas intheir product markets, they maintain the existing market opaqueness, preventing consumers fromeasily comparing their products with those of competitors. At the same time, TravelCom attempts toincrease the insight in customer demand by building customer profiles.