Affiliated Organization
University of Amsterdam, Netherlands
Abstract
Economic transactions are vulnerable to the hazards of both bounded rationality andopportunistic behaviour. These hazards are encountered in the form of information problems that haveto be dealt with before, during and after the agreement on a transaction. The three informationproblems discussed in this paper can be exploited by either of the parties involved in the transactionfor strategic purposes. Information strategy is then described as the way organizations deal with theseinformation problems. This research analyses what aspects customer-oriented organizations can takeinto account when formulating an information strategy.
Volume
1
Issue
5
Recommended Citation
Truijens, Onno, " Aspects of Information Strategy Formulation for CustomerOrientation" (2008). All Sprouts Content. 4.
https://aisel.aisnet.org/sprouts_all/4