Abstract

What is the reason for the huge success of Facebook? Facebook, in this very sense, realizes what Guy Debord calls the invasive forces of the 'spectacle' - a social relation between people that is mediated by images (Debord, 1992).Therefore, Facebook is an alternative tool able to amplify an individual's alienation and narcissism, which, according to Debord are more than an emotive description or an aspect of individual psychology: rather, they are a consequence of the mercantile form of social organization which has reached its climax in capitalism.

Volume

9

Issue

9

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