Abstract

Visualized storytelling is often used to explain complicated environmental issues, raise ecological consciousness, and promote sustainable behavior. In this study, we develop and test a model demonstrating how post-trip visualized storytelling encourages eco driving behaviors. We explore the effect of post trip visualizations on eco driving behaviors by examining the literature on human-computer interaction. We test our hypothesis in an experiment using eye tracking and driving simulation. Results indicate that animated illustrations and narrative sequence improved eco driving practices. Overall, this study contributes to information systems literature by unraveling the effects of post-trip visualized storytelling on eco driving behaviors.

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