Understanding the Visual Aesthetics of Mobile Apps in Everyday Life: The Influence Cute Aesthetics

Authors

Chei Sian Lee, Wee Kim Wee School of Communication and Information, Nanyang Technological UniversityFollow
Dion Hoe-Lian Goh, Wee Kim Wee School of Communication and Information, Nanyang Technological UniversityFollow
Qian Wu, Wee Kim Wee School of Communication and Information, Nanyang Technological UniversityFollow

Abstract

This paper investigates visual aesthetics (VA) of mobile apps’ in everyday life by examining the effects of affect and cute aesthetics. We analyzed two theoretical dimensions of affect, positive affect (PA) and negative affect (NA), and provided an analysis of the relevance of PA and NA by relating them to VA of three interface designs (ID) with varying levels of cute aesthetics (i.e. low, mid and high). Data was collected using a survey. Regression results from 166 participants suggest that cute aesthetics invoke PA (i.e., interested, excited, enthusiastic) and that it is a strong positive predictor for VA across all three IDs. This study contributes to a better understanding of the relevance of positive affect and cute aesthetics on visual aesthetics of mobile apps in everyday life.

Recommended Citation

Lee, Chei Sian; Goh, Dion Hoe-Lian; and Wu, Qian, "Understanding the Visual Aesthetics of Mobile Apps in Everyday Life: The Influence Cute Aesthetics" (2022). SIGHCI 2022 Proceedings. 19.
https://aisel.aisnet.org/sighci2022/19