Abstract

In this literature review, we describe the Information Systems (IS) research using eye-tracking. Based on a sample of 60 papers published since 2008 in journals and conference proceedings, we examine i) what is the trend in eye-tracking IS research, ii) what types of experimental design have been used, iii) what types of metrics have been collected and iv) what constructs and topics have been investigated. We found that IS research using eye-tracking is broad in its research themes but concentrated in its methods of analysis. All the research is quantitative and mostly use fixation counts on computer desktop. A limited number of articles take advantage of pupil dilation measure or mobile eye-tracking. We call for broadening the methods of collection and analysis in eye-tracking IS research.

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