User experience is commonly considered important for IT adoption and use. However, a formal measure that captures a user’s holistic experience obtained through the use of an IT artifact has not been developed. In this study, we propose a new measure of user experience and examine its validity using the data collected from over 240 smartphone mobile users in South Korea. Based on prior research on brand experience in marketing, we conceptualize user experience as a second order construct with four sub-dimensions. The convergent and discriminant validity of the measurement items of mobile user experience is examined along with the established measurement items of the cognitive absorption, which is similar to the proposed construct in that both capture what a user has experienced while interacting with an IT artifact. Further, we examine the effects of the proposed construct on perceived usefulness, satisfaction, and continuous intention.