3D Avatar Seller's Effect on Online Consumer's Purchasing Behavior: A Trust Transference Perspective

Authors

Kun-Chang Lee, Sungkyunkwan UniversityFollow
Sungwook Chae, Sungkyunkwan University
Honglei Li, Northumbria UniversityFollow

Recommended Citation

Lee, Kun-Chang; Chae, Sungwook; and Li, Honglei, "3D Avatar Seller's Effect on Online Consumer's Purchasing Behavior: A Trust Transference Perspective" (2011). SIGHCI 2011 Proceedings. 18.
https://aisel.aisnet.org/sighci2011/18