Do Actions Speak Louder than Voices? The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions and the Moderating Role of Consumer Expertise

Authors

Bo Xiao, Department of Computer Science (Information Systems), Hong Kong Baptist UniversityFollow
Christy M.K Cheung, Department of Finance & Decision Sciences, School of Business, Hong Kong Baptist UniversityFollow
Ivy L.B. Liu, Department of Information Systems, College of Business, City University of Hong KongFollow

Recommended Citation

Xiao, Bo; Cheung, Christy M.K; and Liu, Ivy L.B., "Do Actions Speak Louder than Voices? The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions and the Moderating Role of Consumer Expertise" (2011). SIGHCI 2011 Proceedings. 24.
https://aisel.aisnet.org/sighci2011/24