Effects of SMS Message Length, Age, and Gender on Perceptions of Mobile Advertising: A Three-Country Study (U.S., Japan and France)

Authors

Contantinos K. Coursaris, Telecommunication, Information, Michigan State UniversityFollow
Jieun Sung, Telecommunication, Information, Michigan State UniversityFollow
Sarah J. Swierenga, Usability/Accessibility Research and Consulting, Michigan State UniversityFollow

Recommended Citation

Coursaris, Contantinos K.; Sung, Jieun; and Swierenga, Sarah J., "Effects of SMS Message Length, Age, and Gender on Perceptions of Mobile Advertising: A Three-Country Study (U.S., Japan and France)" (2011). SIGHCI 2011 Proceedings. 23.
https://aisel.aisnet.org/sighci2011/23