Abstract
This study develops and tests a model of online trust of a health care website. The model showed a statistically strong fit to the data (N=176). Trust was significantly explained by perceptions of credibility, ease of use, and risk. Perceived ease of use was a direct predictor of trust and an indirect predictor through credibility. Credibility was both a direct predictor of trust and an indirect predictor through risk.
Recommended Citation
Corritore, Cynthia L.; Wiedenbeck, Susan; Kracher, Beverly; and Marble, Robert P., "Online Trust and Health Information Websites" (2007). SIGHCI 2007 Proceedings. 20.
https://aisel.aisnet.org/sighci2007/20
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