Abstract
The current study is built upon prior research and is an attempt to explore the roles of affective variables in user technology adoption. Two different affective variables, computer playfulness and perceived enjoyment, were examined and their relationships with each other and with cognitive and behavioral variables were hypothesized. An empirical study using survey method was conducted. Analyses with the PLS technique confirmed most of the hypotheses. Our findings suggest that perceived enjoyment has a significant impact on perceived ease of use, but no direct effect on behavioral intention. Perceived enjoyment mediates the impact of computer playfulness on PEOU, which has not been studied before.
Recommended Citation
Sun, Heshan and Zhang, Ping, "An Empirical Study of the Roles of Affective Variables in User Adoption of Search Engines" (2004). SIGHCI 2004 Proceedings. 16.
https://aisel.aisnet.org/sighci2004/16