Abstract
Online communication media are being used increasingly for attempts to persuade message receivers. This paper presents a theoretical model that predicts outcomes of online persuasion based on the structure of primary and secondary goals message receivers hold toward the communication.
Recommended Citation
Wilson, E Vance and Lu, Ying, "A Communication Goals Model of Online Persuasion" (2003). SIGHCI 2003 Proceedings. 16.
https://aisel.aisnet.org/sighci2003/16
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