How Social Media Analytics Can Inform Social Content Strategies: Evidence from Healthcare Sector

Authors

Nima Kordzadeh, Worcester Polytechnic InstituteFollow
Diana K. Young, Trinity UniversityFollow

Recommended Citation

Kordzadeh, Nima and Young, Diana K., "How Social Media Analytics Can Inform Social Content Strategies: Evidence from Healthcare Sector" (2018). Proceedings of the 2018 Pre-ICIS SIGDSA Symposium. 29.
https://aisel.aisnet.org/sigdsa2018/29