Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases

Authors

Anastasia Griva, Department of Management Science and Technology, Athens University of Economics and Business, Athens GreeceFollow
Cleopatra Bardaki, ELTRUN, Department of Management Science and Technology, Athens University of Economics & Business, GreeceFollow
Katerina Pramatari, Athens University of Economics & BusinessFollow
George Doukidis, Athens University of Economics and Business (AUEB)Follow

Recommended Citation

Griva, Anastasia; Bardaki, Cleopatra; Pramatari, Katerina; and Doukidis, George, "Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases" (2018). Proceedings of the 2018 Pre-ICIS SIGDSA Symposium. 25.
https://aisel.aisnet.org/sigdsa2018/25