The implementation of AI Technology on banks interactions creating differentiated customer offerings
Abstract
There is a pressing need to research Artificial Intelligence (AI) applications and the mechanisms by which value is produced and captured (Astrom et al, 2022), driven by the nature of competition within markets, and consequently consumer’s behaviours have changed owing to the emergence and diffusion of the digital transformation technologies (Verhoef et al, 2021). It is more widely accepted that technology and banking are being used on digital devices. Inevitably because of the rise and popularity of digital banking and the transformation, there is burgeoning demand to understand how Artificial intelligence is affecting the way that the value is being created for banks to serve customers with more innovative digital tools.
Recommended Citation
Dana, Nathan and Zwiegelaar, Jeremy, "The implementation of AI Technology on banks interactions creating differentiated customer offerings" (2023). International Conference on Information Systems 2023 Special Interest Group on Big Data Proceedings. 1.
https://aisel.aisnet.org/sigbd2023/1