Abstract

The predominance of Artificial Intelligence (AI) can be promising for adopting organizations in terms of business value. Yet organizations still struggle to understand the business value of AI, which is a multifaceted, dynamic, and context-dependent concept. The complexity of this understanding may be attributed to the value manifestations that condition our perception of AI business value. Studying these manifestations can lead to a more nuanced understanding. This study addresses this need, offering a value-reflexive investigation of AI business value. Specifically, it draws from Husserl’s work and offers a phenomenological account of AI business value. This account informs the ways in which values can manifest in our perceptions of business value and elaborates on the axiological structures that frame this manifestation. The study contributes to the Information Systems (IS) literature and practice and suggests future research directions which adopt the proposed phenomenological account.

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