Abstract
Monetizing digital content distribution platforms is a complex and challenging process. As platform owners reap a large portion of revenue earned, content creators are exploring new ways to directly share content with their followers for a fee. Platforms such as Patreon provide content creators with a way to share content with patrons and earn revenue without an intermediary – a ‘direct-pay’ platform. In this study we examine a direct-pay platform to better understand how content creators can be financially successful without the traditional ad-based revenue model. The results of this study will provide insight, from an academic and practice perspective, into a revolutionary way for digital content to be created, distributed, and consumed.
Recommended Citation
Church, Mitchell and Oakley, Richelle, "Exploring Digital Content Creator Success in Patreon" (2020). SAIS 2020 Proceedings. 19.
https://aisel.aisnet.org/sais2020/19
Abstract Only