Abstract

Monetizing digital content distribution platforms is a complex and challenging process. As platform owners reap a large portion of revenue earned, content creators are exploring new ways to directly share content with their followers for a fee. Platforms such as Patreon provide content creators with a way to share content with patrons and earn revenue without an intermediary – a ‘direct-pay’ platform. In this study we examine a direct-pay platform to better understand how content creators can be financially successful without the traditional ad-based revenue model. The results of this study will provide insight, from an academic and practice perspective, into a revolutionary way for digital content to be created, distributed, and consumed.

Abstract Only

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.