Abstract

This teaching case presents a method for teaching IS concepts related to mobile commerce through a series of video vignettes. These student-created vignettes provide participants with the opportunity to explore and demonstrate the three key mobile commerce characteristics of Ubiquity, Context Awareness, and Identifiability. These three characteristics are essential to revenue generation and product differentiation for most mobile applications. Most college students use them on a daily basis; however, they are unaware of the strategic importance of these characteristics. Yet, it is the authors’ experience that quantifying, demonstrating, and discussing these concepts present students with significant difficulty. Thus, this case highlights how students in introductory IS courses have an opportunity to investigate and explore IS concepts outside of a traditional classroom format. The hands-on interactive use and demonstration of mobile application features made possible through these video vignettes can lead to measurably increased learning of IS concepts in classroom implementations.

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