Abstract
The objective usage of mobile banking (MB) reflects more validated measure when compared to subjective usage. Although objective system usage has been seldom studied, it has been never investigated in a MB context to the best of our knowledge. This research in progress develops an integrative conceptual framework that incorporates relevant-context factors into well-established models of IS success and UTAUT to examine their direct and indirect effects on MB usage. This examination can expand our knowledge of system usage in the context of mobile banking. Contribution and implications are discussed.
Recommended Citation
Albashrawi, Mousa and Motiwalla, Luvai, "When IS Success Model Meets UTAUT in a Mobile Banking Context: A Study of Subjective and Objective System Usage" (2017). SAIS 2017 Proceedings. 1.
https://aisel.aisnet.org/sais2017/1