Abstract
This paper’s aim is to review the existing literature in M-Commerce adoption and propose a research model to examine the necessary factors for users to engage in mobile or M-Commerce. First, the stages of commerce are discussed and defined followed by a review of the Technology Acceptance Model and its application for E-Commerce and M-Commerce. Next is an examination of the antecedents and success factors needed for M-Commerce success. Finally, this paper offers a proposed research model for M-Commerce adoption.
Recommended Citation
Hollingsworth, Carole L. and Dembla, Pamila, "TOWARD AN UNDERSTANDING WHY USERS ENGAGE IN M-COMMERCE" (2013). SAIS 2013Proceedings. 13.
https://aisel.aisnet.org/sais2013/13