Abstract

In this paper we propose a research model, set of constructs, and instrument for collecting data in China to investigate online behavior in the usage of file sharing technologies by music consumers. As a pilot study to test the constructs in our model and its suitability for use in China, we surveyed 152 people the United States. We found the constructs robust for further investigation. The instrument was revised based upon the results of factor analysis and reliability testing and translated into Chinese. Data was further collected from 439 people in China. Results show that the constructs satisfy the reliability testing as well as structural equation modeling for the Chinese sample.

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