Track 09: Digital Innovation, Transformation, and Entrepreneurship

AI Advertising and Sellers' Innovation Decisions

Daeun Jeong, Korea University
Bongjin Sohn, Korea University Business School
Gunwoong Lee, Korea University Business School

12:00 AM

AI Capability of Startups in Qatar

Savanid Vatanasakdakul, Carnegie Mellon University
Deema Al-Mohanadi, Carnegie Mellon University
Chadi Aoun, Carnegie Mellon University

12:00 AM

AI Use Cases in Knowledge and Technology Transfer: Evidence from Expert Interviews

Josip Lovrekovic, German Research Center for Artificial Intelligence
Masoumeh Tavakoligargari, Hochschule Bonn-Rhein-Sieg
Manuel Etzkorn, University of Koblenz-Landau
Anna Gieß, Fraunhofer ISST
Jan Jürjens, Fraunhofer ISST
Harald F. O. von Korflesch, University of Koblenz-Landau
Peter Fettke, DFKI

12:00 AM

Artificial Intelligence and Digital Transformation of Leadership Development: A Systematic Literature Review

Mahdieh Darvish, Qatar University
Katharina Klotz, Steinbeis University

12:00 AM

Digital Transformation and Digital Competitive Advantage: Evidence from China's "Specialized, Refined, Differential, and Innovative" Enterprises

Ran Lu, university of chinese academy of sciences
Jiang Yu, university of chinese academy of sciences

12:00 AM

Echoes of the Past: Understanding Cultural Heritage Digitalisation through an Imprinting Perspective

Xinyue Zhang, UNSW Business School
Derek Du Wenyu, Beihang University
Shan Pan, UNSW
Majid Ghorbani, China Europe International Business School

12:00 AM

Economic Value of AI Innovation: An Empirical Exploration of U.S. Patents

Jishan Mahmud, Florida Atlantic University
Thuy-Tien Nguyen, Auckland University of Technology
Minh Nguyen, Florida Atlantic University

12:00 AM

Generative AI and the Transformation of Software Development Work Systems in Digital Innovation: A Comparative Study of Junior and Senior Developers

Balasuriya Lekamalage Prasanna Balasuriya, University of Borås
Anders Hjalmarsson Jordanius, University of Borås
Gustaf Juell-Skielse, Information Technology

12:00 AM

Identifying and Structuring SME Requirements for the Methodological Development of Digital Business Models

Henrik Cohnen, FIR e. V. an der RWTH Aachen
David Evers, FIR e.V. an der RWTH Aachen
Regina Schrank, FIR e.V. an der RWTH Aachen

12:00 AM

Live selling on the move: Disentangling the Roles of Perceived Autonomy and Control in Ambulatory Live Streaming

Bosen Lin, Nottingham University Business School China
Zhao Cai, University of Nottingham Ningbo China
Zhengzhi Guan, Beijing Normal-Hong Kong Baptist University
Boying Li, Nottingham University Business School (China)

12:00 AM

One Step Away from Digital Sustainability: Understanding the Appropriation of Green Information Systems Among SMEs

Thanh-Minh Ha Le, National Cheng Kung University
Jengchung Victor Chen, National Cheng Kung University

12:00 AM

Public Sector Machinewashing: A Double-edged Sword

Antonio Molin, University of Gothenburg

12:00 AM

Success Conditions for Digital Platform Development in Established Firms

Valentin Götz, University of Bayreuth
Tim Heidenreich, Branch Business & Information Systems Engineering of the Fraunhofer FIT
Laurin Arnold, University of Bayreuth
Christoph Buck, Queensland University of Technology

12:00 AM

The Curious Case of OpTech Novelty: Does OpTech Novelty Drive Strategic Conformity or Differentiation?

Devina Chaturvedi, Deakin University
Abhishek Kathuria, Deakin University
Mariana Andrade, The University of Georgia
Terence Saldanha, University of Georgia

12:00 AM

The Gross Margin Paradox: AI Platform Disruption

ANISHA SHARMA, Nanyang Technical University

12:00 AM

Underestimated Impact: How Analogue Card Games Can Foster Digital and AI Competence among SMEs

Ekaterina Veldyaeva, Brandenburg University of Applied Sciences
Jochen Scheeg, Brandenburg University of Applied Sciences

12:00 AM