Paper Type
Short
Paper Number
1405
Description
The video gaming industry has witnessed a migration of gamers from traditional means of gaming (e.g., playing game on personal computers and consoles) to cloud gaming. Existing studies of cloud gaming have focused on improving its infrastructure and other technical aspects at the system level, overlooking the phenomenon of gamers switching to cloud gaming at the individual level. Drawing on the technology switching literature and the push-pull-mooring framework, we proposed a research model to examine the switching phenomenon to cloud game platforms among gamers. We first identified antecedents that are specific to cloud gaming through an interview. We then plan to test the research model with data from gamers using a survey. This study aims to contribute to the technology switching literature and provide cloud gaming practitioners with insights into attracting new gamers by contextualizing the push-pull-mooring framework into cloud gaming context.
Recommended Citation
Su, Winston Tong; Wei, Gwen; Lee, Zach W. Y.; and Yan, Xiaolin, "Understanding gamers’ switching intention from traditional means of gaming to cloud gaming: An empirical investigation" (2024). PACIS 2024 Proceedings. 7.
https://aisel.aisnet.org/pacis2024/track20_general/track20_general/7
Understanding gamers’ switching intention from traditional means of gaming to cloud gaming: An empirical investigation
The video gaming industry has witnessed a migration of gamers from traditional means of gaming (e.g., playing game on personal computers and consoles) to cloud gaming. Existing studies of cloud gaming have focused on improving its infrastructure and other technical aspects at the system level, overlooking the phenomenon of gamers switching to cloud gaming at the individual level. Drawing on the technology switching literature and the push-pull-mooring framework, we proposed a research model to examine the switching phenomenon to cloud game platforms among gamers. We first identified antecedents that are specific to cloud gaming through an interview. We then plan to test the research model with data from gamers using a survey. This study aims to contribute to the technology switching literature and provide cloud gaming practitioners with insights into attracting new gamers by contextualizing the push-pull-mooring framework into cloud gaming context.
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