Paper Type
Short
Paper Number
1099
Description
Within the immigrant population, there is a sub-group at the Base of the Pyramid (BoP). Compared to others, BoP immigrants receive lower incomes, have weaker informal networks, and face greater resource constraints. As more and more BoP immigrants participate in the sharing economy, we suggest that the use of sharing economy platforms by BoP immigrants would have a significant impact on their integration into a new country. Hence, in the present study, we seek to explore the relationships among the technology affordance of sharing economy platforms, the cultural distance, and the affective commitment of BoP immigrants. Our preliminary results support cultural distance as a full mediator of the relationship between technology affordance and the affective commitment of BoP immigrants. Our study has the potential to make several theoretical and practical contributions related to technology affordance theory, the sharing economy literature, and BoP immigrant populations.
Recommended Citation
Yan, Jie (Kevin); Wakefield, Robin; Bina, Saman; and Hadavi, Yasamin, "How Technology Affordances of Sharing Economy Platforms Influence Cultural Distance and the Affective Commitment of Immigrants at the Base of the Pyramid" (2024). PACIS 2024 Proceedings. 3.
https://aisel.aisnet.org/pacis2024/track16_shareecon/track16_shareecon/3
How Technology Affordances of Sharing Economy Platforms Influence Cultural Distance and the Affective Commitment of Immigrants at the Base of the Pyramid
Within the immigrant population, there is a sub-group at the Base of the Pyramid (BoP). Compared to others, BoP immigrants receive lower incomes, have weaker informal networks, and face greater resource constraints. As more and more BoP immigrants participate in the sharing economy, we suggest that the use of sharing economy platforms by BoP immigrants would have a significant impact on their integration into a new country. Hence, in the present study, we seek to explore the relationships among the technology affordance of sharing economy platforms, the cultural distance, and the affective commitment of BoP immigrants. Our preliminary results support cultural distance as a full mediator of the relationship between technology affordance and the affective commitment of BoP immigrants. Our study has the potential to make several theoretical and practical contributions related to technology affordance theory, the sharing economy literature, and BoP immigrant populations.
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