PACIS 2022 Proceedings

Paper Number

1604

Abstract

In 2024, the global e-commerce revenue is expected to reach USD 6.4 quadrillion, covering 21,8% of overall retail sales. Digital platforms form the core of e-commerce ecosystems, supporting various e-commerce business models with dedicated application services. In e-commerce, there are a variety of platforms with different services and architectures. Currently, however, there is no framework for digital platforms in the specific context of e-commerce. Hence, we apply a design science approach and develop a framework for digital platforms in e-commerce. We analyzed the architecture of selected digital platforms in e-commerce and conducted expert interviews. As a result, our article is the first to propose a tailored platform architecture for the e-commerce context, which is composed of four layers. The framework involves different ecosystem participants and a marketplace for the provision of third-party extensions. Furthermore, we outline future research opportunities and give an outlook on the further development of our framework.

Share

COinS
 

When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.