In recent years, the phenomenon of consumer misbehaviour in the sharing economy has been burgeoning in practice with the growing of user base. Literature on this issue, however, is still in its infancy. The purpose of this research thus is to investigate how to reduce consumer misbehaviour in the sharing economy. Drawing on communicative ecology theory and consumer misbehaviour literature, we establish a research model and identify factors motivating or inhibiting consumer misbehaviour at technological, content and social layers. The model will be tested using data collected from an online survey. The results of this paper are expected to be valuable for understanding the phenomenon of consumer misbehaviour in the sharing economy and provide implications for scholars and managers.
Teng, Teng and LI, Huifang, "How to Reduce Consumer Misbehaviour in the Sharing Economy: A Communicative Ecology Perspective" (2022). PACIS 2022 Proceedings. 73.
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