PACIS 2022 Proceedings

Paper Number

1856

Abstract

With the rise of modern technologies, digital transformation (DT) has become an issue in nearly all industries. In enterprises, DT means to digitalize internal processes, offer digital services and products, and enhance the customer experience. However, complex barriers hinder the successful transformation. Our study follows an explorative mixed-method design. Through a qualitative data collection with 46 participants and a quantitative data collection with 824 participants, we sequentially identify the barriers to DT and transfer them into a testable research model. This paper offers a proposal for an instrument to measure barriers to DT. The identified predictors explain 50% of the alteration problems of the transformation process. The results offer further research an existing instrument to build upon. Also, the instrument is helpful for managers to measure hinders in DT processes and to develop counter-measurements. Our results indicate that many barriers depend on organizational issues rather than the individual level.

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