PACIS 2022 Proceedings


Although, privacy concern is a major stream of research in the information systems field, the technological antecedents of privacy concern are not clearly identified. Blockchain has the capability to increase user control and security over the digital identity and thus, provides new technological solution to handle digital identity. This research uses a blockchain-based telehealth artifact to communicate the digital-identity protection capability. In the communication process, it utilizes an experimental design varying the functional capability. Furthermore, by using the Taxonomy of Privacy-Protective Responses, this research argues that reducing the privacy concern by leveraging the blockchain capabilities can reduce user's privacy protective behavior. The research question of this study is – whether blockchain’s capabilities of user control and security can reduce privacy concern, and thus reduce the privacy-protective responses of users? This research will have significant theoretical and practical implications.



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