Organizations started to sustainably reinvent themselves through digital transformation by adapting their business model and rethinking their strategies, processes, and use of technology. Like organizations, universities also have changing requirements due to the digital transformation and the Covid-19 situation but are slow and lackadaisical in reaction to change. Our primary research goal is to support universities in actively designing their future business model. The initial design principles were derived from the literature and a qualitative interview study. We provide universities with six initial design principles to strategically shape their business models and fully embed digital transformation. The results enable universities to understand, discuss, and define stakeholder segments, their value proposition, the available (digital) channels, and the different relationships with stakeholders to consider the revenue stream and the universities’ cost structure and key resources, activities, and partnerships.
Bockshecker, Alina; Ebner, Katharina; Smolnik, Stefan; and Baumöl, Ulrike, "Managing the Digital Transformation of Universities: Business Model Analysis and Design Principles" (2022). PACIS 2022 Proceedings. 278.
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