PACIS 2022 Proceedings

Paper Number

1798

Abstract

With the development of Internet technology and the reform of social service mode, online medical platforms are increasingly favoured by users. However, online medical care is still in the early stage of development in most countries. User penetration and continuance intention are at a low level. Existing research discusses users’ needs and usage behaviour towards online medical care from several perspectives, explicitly explaining the factors that influence patients to adopt and use online platforms for the first time. Although the current achievements are abundant, a complete system has not been formed. In addition, the current research lacks the analysis of the mechanism of users’ willingness to continue using online medical platforms. Therefore, this paper comprehensively considers multiple dimensions such as perceived usefulness, service quality, personal subjectivity, structural assurance, and satisfaction. We construct a model of users’ continuance intention of the online medical platform based on the expectation confirmation model.

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