Trust is a decisive factor for the adoption of intelligent technologies like autonomous driving. However, the emergence of trust as a multidimensional construct on a technology and vendor level remains unclear. As previous results indicate that vendors affect the trust in autonomous vehicles, this paper investigates cognitive and emotional trust transfer mechanisms for two vendor types (i.e., automobile manufacturers and technology companies) by conducting an empirical multi-group analysis. Our results show that cognitive trust influences emotional trust and that both kinds of trust are transferable from vendors to vehicles. However, the effect sizes differ significantly for both vendor types. Emotional trust is more relevant for technology companies, while cognitive trust has a stronger effect on automobile manufacturers. Furthermore, structural assurance influences initial trust for automobile manufacturers but not for technology companies. The results reveal important implications as they are generalisable to other intelligent IoT technologies that require consumer trust.
Fecho, Mariska and Wiefel, Jennifer, "Trust Transfer towards Autonomous Vehicles: The Role of Vendor’s Innovativeness" (2022). PACIS 2022 Proceedings. 241.
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