PACIS 2022 Proceedings

Paper Number

1309

Abstract

In face of the threats from the Covid-19 pandemic, governments in many parts of the world are striving for cost-effective ways to carry out public health campaigns or educations related to the epidemic. In this research, we design an interesting mobile health edutainment system, which provide the public with access to health knowledge and enhance their health awareness through gamified interactions. Through the perspective of protection motivation theory, we examine the impact of qualitative and quantitative feedback traits on users' threat assessment and coping appraisal, which in turn are expected to influence their learning outcomes and compliance intentions. The outcomes of this research are expected to provide important implications for designing more effective feedback mechanisms in health edutainment systems and to evoke better gamified strategies to promote the public’s responsible health behaviors.

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