PACIS 2022 Proceedings

Paper Number

1468

Abstract

Relying on the rapid development of information network technology, the leader of knowledge production has shifted from the enterprise to the public, and the "online knowledge community" composed of "online social network" and "knowledge sharing" has emerged as the times require, and the incentive mechanism is that the knowledge community encourages users to participate. important means of community activity. At present, traditional knowledge communities usually use community points, grades, honor values, etc. as incentives to attract users to continue to participate. However, such virtual spiritual incentives are not enough to complete the long-term incentives for the user's life cycle. The unique decentralized autonomy advantages of blockchain technology and the token-based incentive mechanism have brought new possibilities for the development of online communities. Therefore, the issue of how the blockchain community can better design the incentive mechanism deserves attention.

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