PACIS 2021 Proceedings

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This study aims to explore the relevant determinants in the context of cloud computing services to digital innovation as well as the relationships among them. A hybrid approach including content analysis and formal concept analysis comprehensively explores the context of 174 use cases from the cloud service provider. The results indicate that relative advantages, financial costs, ease of use, security and privacy, and supplier computing support are significant in cloud computing on digital innovation, especially in startups. In addition, 12 association rules are also found for further discussion. The context of cloud computing with the proposed research model provides objective findings with evidence to demonstrate the critical position of cloud computing to digital transformation and provide managerial implications for cloud services providers, users, and potential users. The findings enrich the research of cloud computing in digital innovation and business and provide the reference for further research and direction of cloud economics



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