Digital platforms (DPs) are known for enabling and facilitating actor interactions for their survival and growth. Despite the prior studies on the management of actor interactions, the inherent property of the actor relationships on DPs and how their interactions can be coordinated by DP owners, especially in the context of multi-lateral actor interactions, remain unclear. Such a setting of actor interactions is now increasingly common in the DP landscape, and DP owners perceive it as more complex. We address these gaps through a 3-year, in-depth case study of Alibaba Taobao’s V-Task (a leading commercial content exchange platform in China) and from an interdependence lens in tandem with a multi-lateral view. Our study contributes to the DP management literature by revealing three types of interdependencies manifested in actor interactions in DPs and generating the coordination mechanisms in relation to the multi-lateral actor interdependencies.
Zhou, Yawen; Leong, Carmen; Guo, Zixiu; and Yu, Jie, "Coordination of Actor Interactions on Digital Platforms: A Case Study of Taobao’s Content Exchange Platform" (2021). PACIS 2021 Proceedings. 237.
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