PACIS 2021 Proceedings

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Research on digital transformation is limited by two perceptions: Its definition is unclear and it particularity affects organizations. However, digital transformation additionally changes industries, individuals, communities, and economies. To shift our understanding of digital transformation, we investigate dimensions and underlying characteristics that comprise digital transformation. We use a review and theorizing approach to develop a model of digital transformation: five levels of analysis for digital transformation, i.e., individual, community, organization, industry, and economy, and their underlying characteristics, i.e., resources, processes, and values. For each level of analysis, we use illustrative case examples to show how digital transformation affects this characteristic. We contribute with a holistic model of digital transformation that supports decision-making in firms and politics



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