PACIS 2021 Proceedings

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Technology providers often take technology update as a strategy to modify and enhance their technologies. However, user resistance is particularly prevalent in such technology updating. To understand individual’s technology update behavior more comprehensively, this study adopts an inertia-mindfulness ambidexterity perspective to investigate both retrospective and prospective approaches that influence individual’s technology update decision-making. Further, we explore the mechanisms that inertiamindfulness works by integrating relative advantage and psychological reactance induced by the perceived threats of change. We then compare the asymmetry effects of inertia and mindfulness on relative advantage and psychological reactance to investigate how inertia and mindfulness influence technology update behavior differently. We develop a research model to describe these relationships, and then examine it using a sample of 520 Windows users, most of our hypotheses are supported. Finally, we discuss the theoretical and practical implications of our study.



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