Under the strategic background of China’s rural revitalization, the rural cloud tourism according to traditional tourism models is an important way to develop a rural economy. In the context of the Internet, a rural tourism platform integrates rural tourism resources to form an online and offline resource platform. On the basis of reputational incentive theory, we use a multi-case study method to propose suggestions for coordinating multiple entities to achieve value co-creation in a cloud tourism platform. The interaction and relationship between the platform and each subject are explored to improve the comprehensiveness and sustainability of rural tourism platforms and better achieve rural revitalization.
Liu, Rong; Jiang, Guoyin; and Feng, Xiaodong, "The Role of Reputation Mechanism in Rural Tourism Platform on Multi-agent Value Co-creation: A Multi Case Study" (2021). PACIS 2021 Proceedings. 106.
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