PACIS 2021 Proceedings

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Under the strategic background of China’s rural revitalization, the rural cloud tourism according to traditional tourism models is an important way to develop a rural economy. In the context of the Internet, a rural tourism platform integrates rural tourism resources to form an online and offline resource platform. On the basis of reputational incentive theory, we use a multi-case study method to propose suggestions for coordinating multiple entities to achieve value co-creation in a cloud tourism platform. The interaction and relationship between the platform and each subject are explored to improve the comprehensiveness and sustainability of rural tourism platforms and better achieve rural revitalization.



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