PACIS 2020 Proceedings


Social media offers many opportunities or possibilities to its users conditioned by the user’s goals and effort. Existing literature on social media opportunities, also known as social media affordances, has widely reported the action-oriented possibilities (known as the functional affordances) possibly because they are easily observable. Other types of technology affordances remain unexplored. Technology affordances, besides the real or physical affordances that are directly revealed by the structural features, can also emerge to users as cognitive, affect (emotional), and sensory. This paper attempts to develop an inventory of social media affordances (SMA) and proposes the emerging categories of the affect, cognitive, sensory, functional, and control affordances of social media. The paper concludes with propositions on categorizing affordances and the relationships between different social media affordances.



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