The sharing accommodation is increasingly becoming a popular accommodation choice for consumers, offering travelers a wide variety of options. However, how the trustability of the host affects the consumer’s choices is yet less clarified in existing studies. Since trust plays a significant role in sharing economy platforms, it is necessary to see whether the hosts’ credits would alter the consumer’s perception of trust in sharing accommodation. This study focuses on the impact of the host’s credit, i.e. the quality and quantity of certified materials provided, on the sharing accommodation performance. Using the Airbnb data from Beijing, the results show that the larger the quantity of the credit certification, the higher the booking rate of the host. Both personal and financial credit certification have impacts on booking rates. In addition, we found that social credit certification has the strongest effects on booking rates.
Zhao, Jialing; Huang, Yuxin; and Wang, Hongwei, "Trust in Sharing Accommodation and Performance: Evidence from Airbnb" (2020). PACIS 2020 Proceedings. 200.
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